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Not too long after E3, Atari announced it was “back in the hardware business,” promising a brand new Atari product. What we got was a 20-second YouTube teaser and not much else. The video game manufacturer did not provide any further details about the console until today. Via a newsletter to its fans, the company revealed the look of the new machine and a bit of info to whet your appetite. There is still no price point, release date, or other hard details at the moment, but the console comes in regular and retro configurations and will be delivering classic gaming content, and current gaming content.
Our objective is to create a new product that stays true to our heritage while appealing to both old and new fans of Atari.
Inspired by classic Atari design elements (such as the iconic use of wood, ribbed lines, and raised back); we are creating a smooth design, with ribs that flow seamlessly all around the body of the product, a front panel that can be either wood or glass, a front facing logo, indicator lights that glow through the material, and an array of new ports (HDMI, 4xUSB, SD). We intend to release two editions: a wood edition, and a black/red edition.
The new Ataribox is clearly inspired by the classic wood found on the Atari 2600 and includes SD card support, a HDMI port, and four USB ports. Two versions of the Ataribox will be released, one in wood, and one in black/red.
I’m not sure if there is a big enough audience who’d be interested in this product considering most of the Atari classics have been released on other platforms over the years, but one thing is for sure, nostalgia has proven to be a powerful tool when selling anything. Only time will tell.
ETA PRIME recently posted a great video that breaks down everything we know so far and gives some insight on what you can expect.
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