January 10, 2017

Ninten-do’s and don’ts: What We Want From Thursday’s Switch Event

Nintendo is set to reveal new details about the Switch on Thursday (11 pm EST Thursday in North America). While the big N has got most people on their side with the initial Switch reveal, its time to peel back the curtain and give us the real details.
October 25, 2016

Beyond the Hype: The Promise and the Perils of Nintendo Switch

We all love a good underdog story, don’t we? As people, we tend to root for the underdog whenever we’re faced with a contest in which we have no particular vested interest. If you’re watching a football match and you don’t support either of the teams, you’ll likely cheer on […]
October 23, 2016

My Nintendo Switch Wish List

Nintendo’s NX has finally been revealed, and while many questions still circulate around the newly announced Nintendo Switch, at long, long last speculation has switched from what the console is to what the console will be capable of and what titles will be available on it.  In keeping with the […]
October 21, 2016

Why Nintendo’s Strategy with the Switch is Brilliant

Well, it’s here folks. Nintendo just announced the Nintendo Switch with a small, 3 minute trailer this morning and there is much in the trailer that bodes well for Nintendo. But first if you haven’t already, give the trailer a look. Greater Outreach to Millennials  One of the first things […]
October 20, 2016

“Switch”ing Sides – Nintendo’s New Console

I have been a pretty big skeptic of what everyone was calling the NX since the rumors and leaks started to trickle in. Things like the portable gimmick and built-in screen led me to think it would be Wii U2, and that once again the focus would be on pushing […]
September 14, 2016

Game Boys, Ep. 32: PS-forfeiting the Lead?

The Game Boys are back.  This week, a lot’s happened in the gaming world.  No longer distracted by PAX, the Game Boys can finally cover the recent beta of Battlefield 1.  From there, Ryan shares his impressions of the Zelda clone, Oceanhorn, spawning a discussion of originality.  Tim and Ryan also dissect […]
June 19, 2016
Zelda NX

Hands on ‘Zelda’ Impressions from E3 2016

To say that there’s a new Zelda game on the way is an enormous understatement.  Playing the demo at E3 made it emphatically clear that The Legend of Zelda: Breath of the Wild is not just a new Zelda game but the biggest leap forward for the franchise since Ocarina of Time brought the franchise […]
June 17, 2016

The Keys to Nintendo’s Success Beyond Gaming

Nintendo, as a company, has had significant setbacks within their marketing strategy. They have seemingly abandoned the analytics behind console sales to conform to what they perceive to be the optimal way to effectively market their products and are a palpably stubborn company that refuses to modernize their approach to marketing. As a […]
June 17, 2016

Everything We Know About ‘The Legend of Zelda: Breath of the Wild’

It has been almost half a decade since a true 3D Zelda entered our lives, but we are closer than ever to the next installment of the series, The Legend of Zelda: Breath of the Wild. Nintendo fans around the world have been graced with the first glimpse of gameplay at […]
June 15, 2016

Nintendo Breathes New Life Into One of Gaming’s Greatest Franchises with ‘The Legend of Zelda: Breath of the Wild’

I admit, when Nintendo first announced that their E3 presence would be almost solely focused on the upcoming Legend of Zelda game, I was skeptical at first. Could a new entry in the longstanding Zelda franchise really differentiate itself enough to warrant so much time dedicated to it in a […]